5 Reasons You Should Become An Infopreneur

Why Should You Be An Infopreneur?

The 'information business' is uniquely suited to harness the global reach and impact the Internet offers. It taps right into the major driving energy of the Net - an interconnected digital network over which data (and information) can flow without friction over great distances, almost instantly.

Email changed the way we communicate. Online marketplaces changed the way we buy and sell. Web-based communities are affecting the way we interact - even offline, in the real world.

And information shared, exchanged, bartered, sold - and hidden - over the Internet is impacting all these areas, deeply and irrevocably.

You, as an infopreneur, can be a part of this exciting revolution. Here are 5 good reasons you should consider becoming an information entrepreneur.


1. You need only your own experience.

That's right. No extra resources are necessary. Everything you need to be a successful infopreneur resides right between your ears, inside your brain!

You just have to learn how to extract that precious information, compile it into a product or service, and sell it to the folks who need it desperately. And these folks could live right across the street from you - or halfway across the globe!


2. Work from anywhere, only in your spare time.

Tele-commuting is all the rage for corporate employees. But you can't beat the lifestyle of an infopreneur. Who else can choose to work in a pinstripe suit in a plush office, or out of their bedroom in pyjamas - or even both?!

And as an infopreneur, you answer to no boss, meet no deadlines - except ones you impose yourself. It's a dream come true for many lazy entrepreneurs.


3. Affordable for anyone.

Have you ever looked into the start-up costs of setting up a small business in the 'real' brick-and-mortar world?

Depending upon where in the world you live, this could vary - but it's always a sizable chunk of change. There's office space to rent, equipment to buy or lease, employees to hire and pay, legal formalities to complete, licences to purchase, inventory to stock, manufacturing costs to incur and a lot more.

When you combine this with the startling statistic that over 95% of small businesses will fail within 3 years of launch, the low set up cost of becoming an Internet Infopreneur begins to appear an attractive advantage.

4. Plenty of guidance available.

There's no need to reinvent the wheel. Almost every facet of infopreneuring has been explored and experienced by others before you - and luckily, many of them are willing to share their hard earned lessons with you.

You won't have to experiment or take huge risks. Just see what worked for others before you - and follow that proven path, with your unique information and knowledge. It's a virtually foolproof way to success.


5. Powerful, intuitive, easy-to-use technology available.

Technology and tools for infopreneurs has grown by leaps and bounds. And smart entrepreneurs tweaked and adapted the tools to further their needs, in the process making them more valuable and useful to budding infopreneurs like you.

Just click a few buttons - and you have a 24/7 sales-force working for your information business. It just doesn't get much easier than that. And technology solutions exist for almost every aspect of infopreneuring.

So, are you convinced it's a good idea to think about becoming an Internet infopreneur?

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ABOUT THE AUTHOR:

Top infopreneur Dr.Mani Sivasubramanian has helped hundreds of achievers build information empires. He teaches a breakthrough system in the FREE "Internet Infopreneur Tips" ezine. Register at InternetInfopreneur.com - http://www.InternetInfopreneur.com or send any email to infopre-tips@aweber.com


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Social Bookmarking - How It Works

Before getting deeper into the subject, let's take a quick look at how social bookmarking sites work.

In principle, they are similar to search engines like Google or Yahoo. These behemoths analyze millions of web pages, match their content against algorithms developed by geeks who have sizzling brain power, and then rank them according to a set of rules.

If you win by those rules, the rewards are great - you are ranked high, get a flood of traffic to your website, and hopefully can retire young!

But there's a downside - as you no doubt know when you search for something on an engine. Some of the sites are not really relevant. They don't match your requirements. They don't give you what you want.

Why? Many reasons. Machines aren't perfect - yet. Some devious genius managed to find a way to beat the algorithm and 'fool' the engine into ranking their pages higher. Technology has its own limitations.

Bottomline: Only people can tell other people reliably about some things.

And that's where social networks start kicking in. On a social bookmark site, YOU, the user, are in control over displaying content you have in your bookmarks folders.

You choose which sites to include in them - based on how useful or not YOU find them. You select the keywords with which they are 'tagged' - and this tagging system is at the core of how other people looking for relevant content will find the sites listed in your bookmarks. You choose levels of accessibility - keeping some of the links private, sharing others only with close friends and family, or letting anyone in the world see them.

It's almost like giving you the keys to create your own Google or Yahoo, load it with sites YOU feel deserve to be there - and then making them accessible to anyone else with the same needs.

When you use the SEARCH feature at one of the social bookmarking services, you'll get a list of results. These results will be ranked by the popularity across the network.

What does this mean?

Let's say my list of bookmarks on 'social bookmarking' is extensive - and you find it useful. You'll add these resources to your list of bookmarks too. Assume 200 of my readers do the same. Then, each resource in my bookmarks list will also be on 200 other lists... getting its popularity to shoot up high.

Now if someone who has never read this blog arrives at a social bookmark service and types 'social bookmarking' into the search box, chances are high that the site we've all listed in our accounts will show up high - prompting the visitor to check it out.

The visitor has enjoyed the result of powerful peer reviews - and the social network has correctly guided another one of its members.


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A Social Bookmarking Experiment

The social bookmarking experiment is going live - as we speak!

Details will be posted here soon. I look forward to having as many people in our network involved as possible.

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Social Networks - The Web Is No Longer An Impersonal Medium

Yes, we're both sitting in front of our computers, typing into a screen or staring at words on it. But in a deeper sense, we are interacting. I'm 'speaking' - you're 'listening' and thinking about what I say.

If you're moved to respond, you'll click on the link at the bottom of this post and type your comments into a form - which I'll then read and think about.

We are exchanging views, thoughts, ideas - just as we would do, if both of us were sitting in my living room over a cup of coffee, or at a desk in my office, or meeting in a business conference.

In that sense, the Web just got more 'personal'.

And just as in 'real' life interactions, the more things we share, and the more often we share them, the deeper, closer, more interesting, entertaining and enriching our relationship will become.

Like other relationships, online ones are founded upon shared interests. If you and I have something in common - such as the desire to explore the fascinating concept of 'social bookmarking' - then the seed of a relationship is sown. If we each give the other something of value, the relationship will grow and strengthen. If not, it will die out.

Now, throw in a tool like 'Social Bookmarking' into this mix.

Can you see the possibilities? In my own 'social bookmark' account, I may have links to a variety of web based resources that interest me.

For example, in the bookmark site I'm going to set up for this very project about social bookmarking, social networking and content tagging, I'm going to list links and resources that explain different elements of the process.

At the same time, since I'm building a water garden with my daughter, I might have another section of my bookmarks on the topic of creating water gardens!

Now, I don't know about you, but in case you're interested in water gardens too, then we have just identified one more area of common interest - and that opens up the field to further conversation in that arena.

Not a single one of us can say we are a complete mono-maniac. We all have multiple interests, some many more than others. There are countless combinations of these, and some combination is sure to resonate with you - just the same way as another combination will speak directly to another reader.

The bigger my network of contacts, the greater the likelihood more combinations will find a match from among this list. And the wider my range of interests, the higher the chance of finding someone else who shares these interests.

It's all about finding closer matches - in terms of interests, hobbies, passions. If I love football, and you do too, we've got a lot to talk about!

And before you know, what started off as a casual, impersonal, online interaction will have escaled into a closer, personal, maybe even offline relationship that we can nurture and grow.

That, in a nutshell, is the power that lies hidden inside social bookmarking and social networks. Unlike search engines rankings, which are dependent upon technical skills that let you 'crack' the algorithm each one uses to rank pages higher, the social networks require a 'human' angle to take you higher - and once you've build your network, nothing can take it down or affect it.

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Social Bookmarking - The Concept

Mary is surfing the Net and runs across an awesome collection of recipes. She bookmarks the page on her computer for future reference. That night, she's at her friend Jane's house and they talk about cooking. Mary mentions the cool website she found.

"What's the web address?" asks Jane, eagerly.

Mary can't tell her. "I don't remember, but let me get home and I'll email you the link!"

This is what brought about 'Social Bookmarking' services.

To avoid any confusion about what we're discussing here, I'm going to 'define' the term 'social bookmarking' as it will be referred to here.

If you've been surfing the Web for any length of time, you're probably aware of the BOOKMARK feature of your web browser. Firefox calls it 'Bookmarks', Internet Explorer calls it 'Favorites'. Other browsers use variations.

When you visit a website that you find interesting, or likely to refer back to again, this feature allows you to quickly (with a single click on your mouse) record its details on to your computer - URL, title and a short description. You could even file them under different categories to make finding them again easier.

The next time you want to visit the site, you can locate it in your list of browser bookmarks and return quickly to the website. All that you need is access to your computer.

Now, with people travelling widely and accessing the Internet from different computers (or browsing centers), bookmarking isn't as easy or efficient. To help solve this problem, online bookmarking services cropped up.

Here's how this system works.

Mary surfs the Net and finds an amazing recipe website. She logs into her favorite social bookmarking service and records the details there. She can include the web address, a title, short description, and even keywords ('tags') to help her identify the site and locate it again later.

Then, wherever she is - say, at Jane's place for dinner - she can get on the Internet, login to her account, and access her bookmarks from anywhere. What's more, if Jane also has an account at the same social bookmarking service, they can share their bookmarks easily.

That, now, becomes the kernel for our next discussion about 'Social Networks' - and gives you a brief glimpse into why social bookmarking and networking is extremely powerful - and future-proof. As long as there are people, and for as long as they surf the Internet, social bookmarking will exist - growing better, more valuable, and maybe soon, indispensible to everyone using the Web.

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No comments means bad news! If you have feedback, questions or suggestions, please click here to post it on our private forum. If there are no comments for too long, I'll simply stop publishing this blog :)